“Guardians of the Galaxy”, produced by Disney, just became the top film this summer as far as summer earnings are concerned. This is buoyed by their strong performance this weekend where it was the best-grossing film. It was a strong performance especially considering the fact that they were up against some stiff competition, including three new releases.
Since the movie was released a month ago in the states, it has grossed close to $252 million. They’ve overtaken other high-grossing movies namely “Transformers: Age of Extinction” which is not far behind with gross sales of $251 million and “Maleficient” with sales of $237 million. It has also outpaced other films namely “X-Men: Days of Future Past”, “Godzilla” and “Neighbors” with their gross sales of $232 million, $201 million and $150 million respectively.
With its gross sales in the US, it’s now tagged as the number 3 movie of the year 2014.
The film started strong, opening with sales of $17.63 million. It narrowly beats cult favorite “Teenage Mutant Ninja Turtles” with its opening of $16.8 million to arrive at a total gross domestic sales of $145.61 million. “If I Stay” is not far behind with a strong opening of $16.36 million. “Let’s Be Cops” and “When the Game Stands Tall” rounds up the top 5 with sales of $11 million and $9 million respectively.
While producers of the top 5 films are pretty happy with the sales figures, producers of “Sin City 2: A Dame to Kill For” were disappointed with a weak opening of just $6.4 million.
Equally impressive is the fact that “Guardians” has grossed close to $500 million around the world since its global release. This figure is expected to increase as the film is set to be released in major markets namely China and Japan. Once the dust has settled, the film is expected to be the best film of the year for Disney.
Rory Bruer, the worldwide distribution president of Sony, is excited about the results. Bruer revealed that the film operated on a moderate budget and it was a welcome surprise that the film is performing solidly in the box office, and has even gotten A ratings from cinemas with very solid exits. Bruer also shared that “people really like the film” and he hinted that the film will be shown on theaters for many more weeks, further increasing the sales figures of the film.